Whether you are communicating in a casual setting like telling a story or a joke, or
communicating something more formal, like a presentation or speech/keynote, there are certain elements you want to consider. The more important or intentional you want to be in the communication, the more important it is to ask yourself 4 questions. This week, let’s look at question #2 What do you want people to know?
What’s your point in sharing? Are you sharing knowledge? Information? Details? A point of view? Teaching something? John Maxwell says, “People don’t care about what you know until they know that you care.”
So how do you make sure they know you care about them? Value them. Don’t pass judgements on them. It is always about the audience - not about you. Even when it’s a story about you, It’s about what the audience can take away from your story.