Have you heard this description of customers before: Our business would be so great if we didn’t have to deal with the customers. Parents of small children love their little creatures, but they sure try one’s patience.
Patience is a virtue. It’s too bad that it takes so long to develop this virtue, right? How often
has someone emailed you, only to call you later and wonder if you got the email. Just because it is (nearly) instantaneously sent over the air waves, does not mean that I am doing nothing waiting for it to arrive. And yet, we often know people who act as if it does.
How do we build our patience, and better yet, how do we get others to build theirs? I think it starts with what I call the Circle of Control. We have to realize we only control ourselves, we cannot control others; nevertheless, that does not mean that we should not try to influence them. The bottom line with the Patience Principle is that if you travel alone, you can probably go faster. However, the journey will never be as rewarding, and you probably will not go as far. With some we are more patient because of the relationship (our children). And with others, we are patient because of the return. And with others, it may be due to both. Every relationship requires patience, and in the end, it is worth it.